Apr 22, 2024

Why Invest In Crypto? The Appeal of Alternative Assets


n a world where a small number of powerful banks and age-old institutions dominate our financial system, cryptocurrency is an appealing alternative.

From the pioneering creation of Bitcoin to the thousands of digital currencies available today, cryptocurrency has captured the attention of investors,offering unique investment opportunities and a fresh perspective on how we think about money in a digital age.

Let’s start by looking at how Bitcoin came to be.

The genesis of Bitcoin: A revolutionary financial system

Bitcoin, the first cryptocurrency, was introduced in a whitepaper published by an anonymous person, or group, known as Satoshi Nakamoto in 2008. In January 2009, the Bitcoin network came into existence, marking the beginning of a disruptive financial system based on blockchain technology. Blockchain is a public ledger system, which is maintained by a network of computers (called nodes or miners).

Bitcoin has several distinctive characteristics that set it apart from traditional assets and currencies, making it a transformative force in the modern global economy, and a compelling investment option.


Bitcoin operates on a decentralised network, meaning that it doesn’t rely on intermediaries or third parties. It allows for direct transactions between people, without the need for a financial institution to be involved. This characteristic is particularly valuable in regions with unreliable banking systems.

Scarce supply and deflationary

Bitcoin has a limited, predetermined supply of 21 million coins. These coins are introduced into circulation when new blocks are added to the blockchain (mined), and at a diminishing rate over time. These traits make it a compelling store of value, resistant to inflation that erodes the value of traditional fiat currencies.

Borderless, permissionless transactions

Bitcoin makes even global transactions seamless, without the need for permission. This elevates financial inclusion and provides access to financial services for the unbanked and underbanked populations worldwide.

Transparent and immutable ledger

Every transaction on the Bitcoin network is recorded on a public ledger, providing transparency and immutability. This feature promotes trust in the Bitcoin network and facilitates applications beyond currency, including supply chain management and decentralised finance (DeFi).

Store of value

Bitcoin serves as a reliable store of value and hedge against geopolitical risks, economic instability, and financial crises, offering diversification and resilience in an uncertain global economy.

Bitcoin's journey has been marked by volatility and price surges, attracting both supporters and critics. Despite facing numerous challenges and setbacks, including heavy scrutiny from regulators and governments and contentious security breaches of exchanges, Bitcoin has persisted and gained mainstream acceptance over time.

Why crypto as an investment?

Several factors contribute to the allure of cryptocurrencies as an investment:

1. Potential for high returns

The crypto market has witnessed extraordinary growth, with some assets experiencing exponential increases in value over relatively short periods. Early adopters of Bitcoin and other cryptocurrencies have reaped substantial profits.

2. Diversification

Cryptocurrencies offer diversification benefits, allowing investors to spread their risk across different asset classes. This diversification can help mitigate losses during times of market turbulence and provide exposure to alternative investment opportunities.

3. Hedge against fiat currency depreciation

In an era of unprecedented monetary stimulus and inflationary pressures, cryptocurrencies are viewed by some as a hedge against the depreciation of fiat currencies. With fixed or limited supplies, assets like Bitcoin are perceived as resistant to inflationary pressures inherent in traditional fiat currencies.

4. Innovation and technological potential

Blockchain technology, the foundation of cryptocurrencies, has potential to disrupt a multitude of industries beyond finance. Applications are being developed that can improve supply chain management, healthcare, voting systems, and more.

5. Accessibility and inclusivity

Cryptocurrencies allow individuals worldwide – no matter their geographic location or economic status – to participate in financial markets and global investment opportunities without the need for traditional financial intermediaries.

Investing in crypto with Nemo

In conclusion, investing in cryptocurrencies, particularly Bitcoin, offers investors unparalleled opportunities for growth, diversification, and financial sovereignty in a rapidly changing global economy.

Nemo offers crypto investment using unleveraged contracts for difference (CFDs). This means you can take advantage of potential price movements, at a lower cost, and without the security and administrative complications needed to take ownership of the actual digital coins (tokens).

Vee Tardrew

Vee Tardrew is an experienced copywriter with an extensive career in marketing within the fintech sector. She's passionate about investments, emerging technologies, and opportunities that can bring about positive change in the world. Prior to bringing her love for words to the Exinity team, Vee led content creation for a pioneering cryptocurrency investment firm for close on a decade. As a creative soul with a technical mind, Vee is adept at storytelling to simplify complex topics and won't pass up an opportunity for a tasty food analogy.