Sports are a huge part of many people’s lives. Whether you're glued to the screen watching your favourite football team, checking the basketball match scores on your phone, or hitting the gym in your favourite activewear, sports have a way of grabbing our attention. But have you ever thought about investing in sports, not just watching them? Spoiler alert: you can.
As it turns out, the business of sports is booming. In fact, the global sports market - fueled by rising fan engagement and cutting-edge broadcasting technology - is expected to hit a massive $700 billion by 2026.
So, if you're looking to combine your love of sports with some savvy stock market plays, you've come to the right place. Let’s explore the different ways you can invest in the sports industry and how Nemo Money can help you get started.
1. The Power of Arenas: Invest in the Heart of the Action 🏟️
Where does sports magic happen? In arenas and stadiums, of course! As well as being the location for a great day out watching the game, they’re also major money makers.
Take Madison Square Garden Sports Corp (MSG), for example. MSG owns not only the arena itself but also professional teams like the New York Knicks (NBA) and the New York Rangers (NHL). Investing in venues like MSG means you’re buying into much more than just a stadium. Arenas host multiple events beyond just sports, from concerts and comedy shows to esports tournaments, making them cash cows in the world of live entertainment. At the time of writing, this stock is recommended as a ‘Buy’ - analysts think it might rise in price by 17.80% over the next 12 months.
With advances in broadcasting technology and rising demand for live experiences, the value of sports arenas is expected to grow, making it a potentially smart investment choice.
2. Sportswear: Beyond Just Looking Cool 👟
Chances are, if you’ve ever watched a football match, gone for a run, or hit the gym, you’ve got some pieces of activewear at home. The global giants in this industry are the huge players in the sports business world.
Let’s start with Nike. It's more than just the iconic "swoosh" logo. Nike has consistently delivered strong financial performance. Let’s not forget its mega-deals with athletes like LeBron James and Serena Williams, which boost its global visibility and sales. Currently recommended as a ‘Buy’, analysts reckon we might see this stock go up by 19.02% in the next year.
Meanwhile, Under Armour is another growing sportswear company with a unique edge, focusing on performance-enhancing apparel for athletes. This stock has risen in value by 20.73% in the past 6 months.
Lastly, let's not forget Foot Locker, a sportswear retailer specialising in sneakers that's become a household name. Foot Locker is a dividend paying stock with a yield of 2.93%.
3. Sports Equipment: From Golf Clubs to Fitness Gear ⛳
Sports equipment is a massive industry, and investing in the companies that produce it can be a great way to cash in.
One standout player in the equipment game is Acushnet Company, which owns the famous Titleist brand - one of the most recognized names in golf equipment. Titleist has been around for decades and dominates the golf ball market, making it a favourite for both amateurs and professionals. According to analysts, Acushnet Company stock might rise in price by 12.15% in the next 12 months.
Then there’s Topgolf Callaway Brands, the company behind some of the most advanced golf equipment and a leader in the growing “golf entertainment” space with its Topgolf venues. After a recent dip in the price of this stock, analysts say it might more than recoup that loss with a massive increase in value of 103.14% in the next year.
For a broader range of sports, look to Dick's Sporting Goods, a retail giant that sells everything from fitness gear and camping equipment to bicycles and team sports gear. Overall, analysts call Dick’s Sporting Goods a ‘Buy’.
4. Sports Teams: More Than Just Wins and Losses 🏆
Let’s be honest—owning a piece of your favourite sports team sounds like the ultimate dream. While buying an entire team might be out of reach for most of us, investing in publicly traded sports franchises can be the next best thing.
Take Manchester United (MANU), one of the most well-known football clubs in the world. As a publicly traded company, you can invest in Manchester United on the stock market. The club has a massive global fan base, with income coming from ticket sales, merchandise, sponsorships, and broadcasting rights. Manchester United might rise in value by 21.82% in the next 12 months, according to analysts.
Across the pond, you can also invest in Atlanta Braves Holdings Inc., which owns Major League Baseball’s Atlanta Braves. Like Manchester United, the Braves have a strong brand and dedicated fanbase. Sports teams tend to have multiple streams of income, from selling tickets to signing lucrative sponsorship deals, making them an interesting investment option. Analysts say Atlanta Braves might see a significant growth in price in the next year, of 38.51%.
5. The Power of Broadcasting 📺
Finally, let’s talk about where many of us consume our sports—TV and streaming platforms. The media landscape has evolved dramatically, and sports broadcasting is a major part of it. Enter Paramount Global Class-B (PARA). The price of this stock could rise by 18.78% over the next year, analysts predict.
As the parent company of major networks like CBS and streaming platforms like Paramount+, this media giant holds the rights to broadcast a ton of major sporting events, from the NFL to college basketball. With rising demand for live sports and streaming services, Paramount Global plays a significant role in the future of how we watch sports, making it a solid pick for investors looking to get in on the broadcast side of the industry.
How To Get In the Game
The sports market is growing, and with it, there are countless opportunities to invest in everything from stadiums and sportswear to sports equipment and even the teams themselves.
At Nemo Money, we make it easy to get started with investing, whether you’re into buying stocks, ETFs, or diversifying your portfolio across different industries like sports. So why not take that passion for sports and turn it into potential profits? After all, you’re already a fan - now you can be an investor too.
New Nemo Money users can benefit from our registration bonus - we’ll give you 50% of what you top up your account with, up to a maximum bonus of $50. Start your investment journey with us today!
All stock information is correct at the time of writing.
