Apr 30, 2025
 in 
Investing

What Is Sustainable Investing? Meaning & Strategies Explained | Nemo

Sustainable investing might sound like one of those buzzwords thrown around all the time, but it’s actually a smart, practical approach to growing your money and doing good for the world. If you're curious about how you can invest in a way that supports the planet and society without sacrificing returns, you're in the right place.

Here at Nemo.Money, we're all about smart investing that fits your values. So, let's dive into the world of sustainable and responsible investment and see how you can make a real difference with your money.

What Exactly Is Sustainable Investing?

Okay, let's break it down in plain English. Sustainable investment means putting your money into companies and projects that are not only aiming for profits, but are also considering their impact on the planet and society. Think of it as investing with a conscience!

Instead of just looking at the bottom line, sustainable investing takes a broader view. It asks questions like:

  • Is this company polluting the environment?
  • Are they treating their workers fairly?
  • Do they have good ethical practices?

It's about finding that sweet spot where your investments can grow while also contributing to a more sustainable and equitable world. Pretty neat, right?

The ABCs (and ESG!) of Sustainable Investing

You might hear some fancy terms thrown around, so let's decode a few key ideas:

  • ESG Investing: This is a big one! ESG stands for Environmental, Social, and Governance. It's a framework used to evaluate how a company manages risks and opportunities related to these three areas.


    • Environmental (E): Think climate change, pollution, resource depletion, and renewable energy.
    • Social (S): This covers things like labor standards, human rights, diversity and inclusion, and community relations.
    • Governance (G): This looks at how a company is run – its leadership, shareholder rights, ethics, and transparency. ESG factors help investors understand the potential risks and long-term sustainability of a business.

  • Impact Investing: This takes things a step further. Impact investing isn't just about avoiding harm; it's about actively seeking out investments that generate positive social and environmental impact alongside financial returns. Think investing in renewable energy projects in your community or companies developing affordable healthcare solutions.

  • Sustainable Responsible Investment (SRI): You'll often see this term used interchangeably with sustainable and responsible investment. It emphasizes both the sustainability aspect (environmental and social) and the responsibility aspect (ethical considerations and good governance).

Diving into Sustainable Investment Strategies

So, how do you actually do sustainable investing? There are several sustainable investment strategies you can explore:

  • Exclusionary Screening: This is like saying "no thanks" to certain industries or companies that don't align with your values. For example, some people might choose to avoid investing in tobacco, arms manufacturing, or companies with poor human rights records.

  • ESG Integration: This involves actively considering ESG factors when making investment decisions across different asset classes. It's about understanding how these factors can impact a company's financial performance and long-term prospects.

  • Thematic Investing: This focuses on specific sustainability themes, like clean energy, water technology, sustainable agriculture, or healthcare innovation. It allows you to target investments that are directly addressing global challenges.

  • Impact Investing: Actively seeking investments with measurable positive social and environmental outcomes. This could involve investing in social enterprises or green bonds.

  • Best-in-Class Approach: Instead of excluding entire sectors, this strategy focuses on identifying the companies within each sector that are leading the way in terms of ESG performance.

Exploring Sustainable Investment Funds

One of the easiest ways for beginners to get involved in sustainable investing is through sustainable investment funds. These are professionally managed funds that pool money from multiple investors and invest in a portfolio of companies or projects that meet certain sustainability criteria.

Think of them like ready-made baskets of sustainable investments! These funds often have specific mandates, focusing on particular ESG themes or employing specific sustainable investment strategies.

Here at Nemo.Money, we're working hard to bring you a range of sustainable investment funds that align with different values and investment goals. Keep an eye out for them – they can be a fantastic way to diversify your portfolio and contribute to a better world. One way to find these ETFs is to search for ‘ESG’ within our app, and browse what comes up.  Two examples are the FlexShares STOXX US ESG Select Index ETF and the Vanguard ESG US Stock ETF, both of which track groups of high performing US stocks that have a commitment to ESG values in common.

Sustainable Investment Opportunities

You might be surprised at the breadth of sustainable investment opportunities out there. It's not just about niche green companies anymore! Sustainable practices are becoming increasingly integrated across various sectors:

  • Renewable Energy: Investing in solar, wind, and other clean energy technologies. If this is what you’re interested in, our ‘Green Energy’ neme is a group of stocks in this sector you might want to check out. In the Nemo.Money app, just go to ‘Nemes’ to see all our different themed groups of stocks. 
  • Sustainable Transportation: Supporting companies developing electric vehicles, public transport solutions, and sustainable aviation fuels.
  • Green Buildings: Investing in companies focused on energy-efficient construction and sustainable building materials.
  • Sustainable Agriculture and Food: Supporting companies promoting organic farming, reducing food waste, and developing plant-based alternatives. Try our ‘Vegan & Plant-Based’ neme to find a group of handpicked stocks that are based around plant-based food. 
  • Healthcare and Well-being: Investing in companies focused on preventative care, access to medicine, and healthy living.
  • Circular Economy: Supporting businesses that are designing products for durability, reuse, and recycling.

These are just a few examples, and the landscape of sustainable investment opportunities is constantly evolving and expanding.

The Myth of Lower Returns (Busted!)

A common misconception is that sustainable investing means sacrificing financial returns. But the evidence increasingly suggests otherwise! Companies with strong ESG practices are often better managed, more resilient to risks, and better positioned for long-term growth.

In fact, many studies have shown that sustainable investment funds can perform just as well as, if not better than, their traditional counterparts. It makes sense, right? Companies that are thinking about the long-term impact of their operations are likely to be more innovative and adaptable in the face of global challenges.

Getting Started with Sustainable Investing on Nemo.Money

Ready to dip your toes into the world of sustainable responsibility and impact investing? Here's how Nemo.Money can help:

  • Explore our upcoming range of sustainable investment funds: We're carefully curating options that align with different sustainability goals. 
  • Learn more through our educational resources: We'll continue to provide you with easy-to-understand information about sustainable investing trends and strategies.
  • Invest with confidence: Our platform is designed to be user-friendly, making it simple for you to invest in what matters to you.

Sustainable investment isn't just a trend; it's the future of investing. It's about aligning your financial goals with your values and contributing to a world you want to live in.

So, are you ready to make your money work for a better tomorrow? Join the Nemo.Money community by downloading the Nemo.Money app today. New Nemo.Money users can grab our registration bonus up to a maximum of $50 on first deposit. Terms and conditions&terms of use apply.

Han Tan

Han Tan is a seasoned financial journalist and news presenter renowned for his expertise in global markets. With a career highlighted by interviews with prominent figures and recognition from major media outlets like CNN and Reuters, he delivers insightful analysis on market news and macroeconomic trends to clients and international audiences. Han's sharp commentary on currencies, stocks, and commodities is familiar to viewers of Bloomberg TV Malaysia, BFM 89.9, and NTV7, cementing his sterling reputation in the industry.