Name of opportunity: 👀
Chipotle Mexican Grill, Inc
‘Boorito’ deal is back: 👻
Chipotle’s Boorito Halloween tradition started in 2000, and this year the offer is that Chipotle Rewards members who place an order in costume will be eligible for a US$6 entree. Locations in Canada, as well as France and the UK, will give costumed Chipotle fans an equivalent deal.
53 Chipotle locations in college towns across America will also offer extended hours, opening until midnight meaning that students celebrating the holiday can come in for a spooky late night feast.
Since announcing the deal today, the stock has jumped by 2.36%.
How hot is this investment opportunity? 🔥🔥🔥
Analysts predict the price of Chipotle Mexican Grill, Inc. will increase from $57.89 to $65.24 in the next 12 months. If you invested $1000, you might profit $123.54.
Chipotle's late opening hours on Halloween, as well as the discount for costumed customers, are predicted to drive sales, particularly among younger people. Fun stunts like the Boorito deal also help Chipotle maintain brand loyalty among its customers. Back in September, the restaurant chain shared its first ever Halloween costume collection, collaborating with Spirit Halloween to drop burrito, fork, napkin, drink cup, and to-go bag bodysuits, allowing groups of up to 5 friends to dress up as a Chipotle takeaway meal together.
Last week, it was revealed that Chipotle was outperforming the market. Financial analysis website Zacks shared on 2 October that Chipotle had gained 6.82% in the past month compared to the Retail and Wholesale sector’s gain of 5.59% and the S&P 500’s gain of 1.21%.
Fast casual: 🍽️
Chipotle Mexican Grill, Inc., together with its subsidiaries, owns and operates Chipotle Mexican Grill restaurants. The Company’s Chipotle Mexican Grill restaurants serve a relevant menu of burritos, burrito bowls (a burrito without the tortilla), quesadillas, tacos, and salads. The Company has approximately 3,200 restaurants in the United States, Canada, the United Kingdom, France and Germany.
Which neme?: 🔍
‘Food & Drink’
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